Environmental Factors Essay

There are many a(prenominal) environmental factors that furbish up the world(prenominal) and domestic selling strategies of organizations. What is necessary is an assessment of the companionships attempts at positioning its product to wager the wishs of an undisclosed market. Environmental factors forever and a day affect the domestic and international marketing performance of companies in many environments. What environmental factors do is that they shape and cast targets on the entry and operative decisions of coca pot Limited.Established in 1886, coca plant green goddess owns quaternary of the worlds top five nonalcoholic beverages, operates in everyplace two hundred countries and serves over one point five cardinal consumers topical anestheticly and international. The environmental factors that coca plant Cola has to battle with let in the level of competition, cultural attributes, consumer characteristics, political and legal concerns. These factors bring on a n impact on twain the potential local and international marketing functions of the company. One factor affecting the marketing decisions of coca Cola is competition among alcoholic beverages.These competitive factors include pricing, advertising, production innovation and brand and trademark outgrowth and protection. Of interest to us is the fact that one of Coca Colas study competitors is PepsiCo. The marketing decisions of the company have to be guided strategically because it impacts on the actual sales levels of the firm. Coca Cola continues to maintain a cutting brink in the industry because it continues to uphold its hallmarked assesss of refresh the world, inspiring moments of optimism and creating value through making a difference.Cultural also has a dissociate to play in the marketing decisions of Coca Cola. Of later, governments across the world have been placing pressure on beverage companies to regulate alcohol content because they affect consumers thinking. Whi le Coca Cola does not have to skin up with this cultural implication, it may have to attend to means of re-establishing consumer loyalty. For example, merchandising Coca-Cola in china has been a long and trying road. Firstly enterprisingness bottling whole kits in Shanghai and Tianjin in 1927 and then a third plant opened in Qingdao in 1930, Coca had a fight gaining a solid marketing lead.After a 30-year absence from the country, The Coca-Cola Company re-entered China in 1979, following the re-establishment of relations between China and the fall in States. Coca-Cola was the commencement exercise American consumer product to return to China and is doing very well today. other environmental factor affecting Coca Colas development of effective marketing tools and campaigns across the world is legal requirements for entry and set up. All multinational companies are forced to abide by laws requiring naughty tax entries although maximum profits are to be repatriated.It is Coca Co las policy to comply to consumer protection laws, occupational, health and safety acts, and local statues and regulations concerning advertising, transportation, distribution and food and safety laws. Additionally, Coca Colas rationale challenge was is water resource worry which in some countries is resound by legalities. In 2004, the company was forced to take a major step in reducing the potential impact of climatic constipation via the use of coolers and vending machines. So that dealing with legal implications enabled Coca Cola to adapt a marketing strategy that considers its social responsibility.The end guide of that was Coca Cola, partnering with the United Nations Environment Programme and Greenpeace International as a means of finding natural refrigerants. Explain how engineering impacts the organizations marketing decisions. Coca Cola decisions have been affected by the impact of technology. In an interrogate done by a look forer, he commented that as industry lead ing it is Coca Colas responsibility to invest in the research and development necessary to develop economically viable and commercially getable refrigeration solutions to take us toward an HFC-free, climate-friendly future.We hope that other companies will colligate our commitment to sustainable refrigeration. By working together, we can continue to bring down the impact of commercial equipment on the environment. It is obvious that Inorder for Coca Cola to bide a leader in the beverage industry there was the need to re-examine its products and production processes its packaging, design, equipment and quality assurance. Coca Cola attempts to strike a balance between the use of modern and traditional technologies depending on the marketing initiative and project location.Interestingly, with the launch of eKOfreshment, Coca Cola used more(prenominal) than ten different technological options to improve its environmental performance, regulatory residency and overall price and op erational costs. The end result of using technology as a point of reference for marketing is the winning of the United States Environmental Protection Agencys Climate Protection portray for their joint efforts in promoting the development of environmentally friendly commercial refrigeration technology through the creation of the refrigerants naturally coalition.So that as Coca Cola evolves with technology its marketing habits and values change to accommodate consumer characteristics and behaviours. Of striking importance to Coca Cola is their social responsibility and honorable considerations of which its management has found to be a contributing factor to the development of a strong marketing campaign globally. In analyzing its importance, we must consider the companys priority its marketplace, workplace, environment and community. To us, this is a key side Coca Cola has opted to have social responsibility as a zep heading to their website.In the marketplace, they take pride in quality, marketing more than 450 brands and over 2,800 beverage products, just still living up to large(p) our consumers a choice of still or sparking beverages that refresh, hydrate, energize or nourish. Our ethical value is that each of those products must be of the highest quality and must meet consumers changing tastes, needs and expectations. In each of the more than 200 countries where we operate, Coca Cola is an active member of the channel community, working hand in hand with local individuals, merchants and governments to improve the health and prosperity of the local rescue and environment.We know that the continued health and sustainable growth of our business depends on the long-term health of the communities that surround it. After all, we need healthy consumers, communities, environments and economies for our business to thrive. So we encourage human right laws in the workplace as our business ultimately depends on the combined talents, skills, knowledge, experience and passion remove Coca Cola who it is.Wherever Coca Cola operates, it seeks to get intricate in the work of communities, governmental organizations and NGOs to create and support projects most applicable to them. Marketing is a critical step in the success or failure of a company. For Coca Cola, an international company operating in years of integrity and business sense, today they have stood to repeat the rewards of their actions. unitedly with many other partners, this company continues to forge it way to be a continued leader in the beverage industry.ReferenceBlythe, Jim. (2004). Canada. Financial generation Prentice Hall.