A brief history of cosmetics Essay

Through the ages, cosmetics have been in used to transform coming into courts. It started with the Ancient Egyptians, Romans and Greeks (Avoncosmeticsnug 2007). In Ancient Egypt, exterior appearance is closely attached to spirituality (Mellor 2008). Looking good is not for conceitedness provided for the gods. During those snips, Ancient Egyptians used black kohl to color their eyes. It is a admixture made up of burnt almonds, oxidized dogshit, a couple of different-colored copper ores, lead, ash, and ochre. Kohl is applied using a stick and Ancient Egyptians applied it in an almond shape onto their eyes (Mellor 2008).For the lips and cheeks, a blend of red dust and water were applied, while henna was used on the fingernails (Narada 2008). This tradition lay approximately cosmetics started to fade when the Greeks arrived and used cosmetics for aesthetic purposes (Mellor 2008). The use of cosmetics was widely accepted and it was a thriving commerce around the Mediterranean at th at time (Narada 2008). after on during the time of the Romans, perfumes were widely used in baths, fountains and as well as weapons (Boyd 2008).Romans also apply kohl just as Egyptians did (Narada 2008). As the nineteenth century ushered in, colour mixture was applied on the face to be able to pass a fairer complexion. During those times, whiter contend meant a good social status since darker skin is associated with the working class (Mellor 2008). This cosmetic was composed of carbonate, hydroxide, and lead oxide. hardly imputable to lead poisoning that caused muscle paralysis or death, lead oxide was replaced by zinc oxide which is still being used until today (Boyd 2008).Eventu solelyy by the 20th century, safer cosmetics were made available as doctors started to work with cosmetics companies to avoid problems comparable lead poisoning (Modes in set upment 2008). The attention got a boost when cinema became popular and the masses tried to imitate actresses on the whopp ing screen. Helena Rubinstein and Max Factor both made their mark during this time as they developed an assortment of cosmetic convergences like mascara, colored powder, and hot cake make-up (Boyd 2008). The reinvigorated century also brought in a new trend the tan complexion.Tan was now the symbol of affluent individuals who did not need to work but instead simply went outside and enmeshed in recreation. The bronze look was the look to go for (Modes in Makeup 2008). The industry continued to grow during the 50s and the 60s. Cosmetics companies elevate a great deal in televisions where the focus was on the lips and eyes. internal products as well have grown in popularity. These are products with botanic components. By the 70s, the concern for the environment was widespread and harmful ingredients were and so banned for manufacturing (Boyd 2008).Many players now are part of this booming business. The industry go away continue to grow as cosmetics continue to be an intact par t especially of women lives. 2. 3 Branding Kotler (2003) defines a mark as any mark or label that is attached to a product that means something for people or something that people can be associated with. For example, cocoa is a product and Starbucks is a defect that means high forest coffee and is usually associated with yuppies. In otherwise words, a brand produces a certain image, feeling, emotion, personality, or even a set of values in a persons mind by just earreach or seeing the brands name.For example, Coca-Cola connotes enjoying the moment of having a still drink with friends or family, FedEx implies fast and safe deli very service, Porsche is expensive but luxurious cars, New York City is the city that never sleeps, and The Body bewray promotes the beauty of each individual while protecting the planet (Kotler 2003). Kotler (2003) upgrade explains that building a brand involves an intricate and interdependent system of devices much(prenominal) as advertisements, pu blic and media networking, financial support for events or issues, and many more.But the most important device is the customer service provided by the brands employees. Friendly and helpful shop employees may determine whether clients will come back or not. Everything about the friendship, its plans, processes, services, and final merchandise must revolve around the brand it is promoting. This is how valuable a brand should be for a fellowship. On the other hand, to be able to say that a company truly has an effective brand depends on the level of the true and influence the brand has on consumers in general and on its business sector in particular (Kotler 2003).Specifically, branding is a market strategy of a business to make its product stand out among competitors. It uses tools like characteristic product names, symbols, catchwords and other images (Principles of Marketing 2008). It not all helps in distinguishing a product but also safeguards the consumer from other produ cts that seem to be the akin (Hislop 2001). An example of a product with good branding is Nikes sports apparels and shoes. The brand is strongly associated with sports and the checkmark sign and the slogan just do it sets it apart from other sports brands.Aside from familiarity branding also invokes emotional responses Lexus with the feeling of luxury or cultural responses Pepsi with the youth (Hislop 2001). It was about 15 years ago when the ideal of branding entered the business world. However, until now, the word is still being confused with marketing and advertise. The process of branding should be the first step followed by advertising under the big umbrella of marketing. Research shows that companies that do not establish a brand identity first before advertising only see themselves lose money (Klein 2008).Branding is not all about raising awareness to the product. It is about getting the consumers perceive the product as the sole answer to their troubles or needs (Lake 2003). The logo or slogan is not the brand of the company instead it is the character of the company. The brand is what the company symbolizes in the customers mind (Klein 2008). It is a summation of all the opinions and encounters of the customer with the product or service (Lake 2003). It is imperative for a company to establish a lasting brand if it intends to survive in the very competitive world of business.